Online Digital Marketing Degree Program
The online digital marketing degree at MVNU teaches students how to strategize and scale businesses ranging from small start-ups to large corporations. The BBA in Digital Marketing program prepares students to immediately impact their organizations by enhancing brand awareness and sales. Digital marketers are pioneers in their field as they continually implement newer technologies and better optimize marketing campaigns. Students who study for their digital marketing bachelor's degree online have the opportunity to compete on a global scale by leading marketing campaigns in industries of their choice.
By studying digital marketing at MVNU, students can carve out a niche for themselves in an expansive industry that can include search engine optimization marketing, social media, pay-per-click, lead generation, and more. This program is designed to complement the general marketing curriculum to provide students with a well-rounded foundation and emphasis on real-world applications.
Our online Digital Marketing program courses run for 5 to 8 weeks and help students gain essential skills such as collecting and utilizing data to tackle complex marketing campaigns.
Tuition & Cost
$398 per credit hour
Program Length
26 months*
Total Credit Hours
55**
*Based on students beginning the program with 56 transferable credit hours and only needing the program-specific classes. Time to completion varies based on individual student circumstances and previous college experience.
**30 credit hours of the program must be completed at MVNU. Other restrictions apply. Please contact our Enrollment Team for additional information.
Major Courses
Courses you might take
Building upon 40 credit hours of traditional business coursework, the fifteen (15) credit hours of Digital Marketing Core courses cover web analytics, social media targetting, identifying user intent to maximize digital marketing campaigns, and optimizing existing email campaigns to achieve top-of-funnel level growth.
- Social Media Marketing
- Email Marketiing
- SEO and SEM
- Digital Marketing Analytics
- Digital Marketing Viral and Organic Growth
Curriculum stats/highlights
Additional Courses
| Digital Marketing, BBA Required Courses (55 hours) | Credit Hours |
| Student Success Strategies | 1 |
| Spreadsheets for Leaders | 3 |
| Management and Leadership Techniques | 3 |
| Microeconomics | 3 |
| Macroeconomics | 3 |
| Organizational Behavior | 3 |
| Business Accounting | 3 |
| Business Marketing | 3 |
| Business Statistics | 3 |
| Business Finance | 3 |
| Global Perspectives in Business | 3 |
| Business Ethics and Law | 3 |
| Managing Human Resources | 3 |
| Strategic Planning | 3 |
| Social Media Marketing | 3 |
| Email Marketing | 3 |
| SEO and SEM | 3 |
| Digital Marketing Analytics | 3 |
| Digital Marketing-Viral and Organic Growth | 3 |
| Total Program Hours | 55 |
How much will it all cost?
Tuition
$21,857
Credit Hours
55
Financial Aid
Apply for scholarships, loans, grants, and tuition reimbursement.
Career-Focused Coursework
Too often, traditional marketing programs leave students unprepared for the demands of successful marketing in a digital world. In contrast, our program focuses on SEO (Search Engine Optimization), SEM (Search Engine Marketing), content and social media marketing, web analytics, and email marketing methods — critical skills many firms look for in prospective employees. MVNU students have an opportunity to gain strong career competencies and graduate with the ability to find success in several in-demand jobs.
Courses span 5 to 8 weeks and can prepare students to:
- Understand web-based marketing channels
- Evaluate potential marketing opportunities
- Implement a marketing campaign and analyze its performance
- Create compelling B2B and B2C marketing copy
- Gain basic visual content creation knowledge for social media and other channels
- Develop marketing-specific, critical-thinking, and problem-solving skills
- Effectively communicate digital marketing solutions to an audience
- Learn what drives consumer behavior online
Careers In Digital Marketing
As an ever-growing industry, there are many ways to begin a thriving career in the world of digital marketing. Business owners are continually searching for new ways to leave their mark on the digital landscape, from large companies to growing shops and firms. This provides a vast window of opportunity for agencies to invest in graduates who can effectively boost brand visibility and gain a competitive edge through modern marketing strategies.
Job Outlook
According to the Bureau of Labor Statistics, marketing managers have the potential to earn a median salary of up to $135,900 per year. The industry is expected to grow 6% throughout the next 10 years, a rate that's faster than average. Due to the ever-changing technology and business models in this field, MVNU graduates with a digital marketing degree can take the fundamental skills they've learned and apply them in innovative ways throughout their careers.
Steps for Applying to MVNU Online
What Our Students Are Saying
“MVNU has taught me so many skills both in and outside the classroom that I will carry with me into the future as this chapter ends. My MVNU education has given me the knowledge and confidence needed to be a strong and Godly businesswoman.”
HANNAH HINERMAN '19
Master of Business Administration
"I debated so long regarding making the decision to go to school and get a degree at my age, however MVNU has made it one of the best decision I have made in my adult life."
MICHELLE BARNETT '26
Master of Business Administration
Is Going Back To College Right For You?
“Should I go back to school?” It’s a big question, but it may be one worth asking. Going back to school as an adult can be one of the best decisions you make, but how can you be sure it is the right move for you right now? Weigh your options and determine if going back to college makes sense by answering these important questions.
Check these majors out, too!
Project Management (BBA)
Learn to set goals, create a plan, track progress, and keep teams motivated with this get-it-done degree.
Marketing (BBA)
Hone your marketing strategy, public relations, and advertising skills for an exciting promotional career.
Business Administration (BBA)
Build a solid business foundation and choose from one of six majors to hone your skills and interests, 100% online.