The Office of Marketing and Communications | Services
The Marketing and Communications Department is here to lead the strategy of external communication and marketing of Mount Vernon Nazarene University. As the keepers of the brand, it is our mission to ensure the true essence of our university is conveyed in all opportunities to promote all facets of an MVNU education.
When you need to inform or promote information to an audience beyond the MVNU campus, we’re here to support you. If you need help determining how to move your vision forward, let our marketing experience guide you.
PRINT/DESIGN PIECES Postcards, brochures, signage, etc. | Suggested lead time: 6-8 weeks
WEBSITE Content revisions, calendar items, photo updates, new page development, website functionality issues, etc. | Suggested lead time: 1-3 weeks
PRESS RELEASES Full copywriting, copy editing, distribution | Suggested lead time: 2-3 weeks
PHOTOGRAPHY Event coverage and marketing-related photoshoots | Suggested lead time: 3-4 weeks
VIDEOGRAPHY We strive to provide quality video assets that are available for all to use. The creation of project-specific videos will be approved at the discretion of the Marketing Department. | Suggested lead time: 8-10 weeks
Download Resources
BRAND STANDARDS
ONE PAGE BRAND SHEET
MVNU LOGOS AND ACRONYM LOGOS
POWERPOINT SLIDES
CAMPUS VERSE ASSETS
A Little About “Brand”
Why does it matter?
A brand is how your organization is perceived in the minds of others. We work to inspire the perception we want those people to have through communication and creative work - a.k.a. our brand expression. It’s the story we tell about who we are. Ultimately, the story we tell attracts the students who resonate with it. So we need to make sure we’re telling the right one.
What does this have to do with me?
A brand cannot be effective unless everyone is telling the same story. This guide is to help everyone at MVNU tell our story consistently and confidently. Whether you’re in admissions, athletics or the classroom, we want you to have a full understanding of the story we’re telling and be able to communicate it well.
Brand Messaging
Our Brand Statement
A brand is how your organization is perceived in the minds of others. We work to inspire the perception we want those people to have through communication and creative work - a.k.a. our brand expression. It’s the story we tell about who we are. Ultimately, the story we tell attracts the students who resonate with it. So we need to make sure we’re telling the right one.
Our Brand Invitation
The brand invitation sets up the story of what our audience wants and how we uniquely provide it. This is a helpful storytelling tool to highlight our genuine understanding of the people we’re serving – their wants and needs – and how we can help them achieve their goals.
The students who attend Mount Vernon Nazarene University are looking for more than just a job after graduation. They want to change the world with the love of Christ. They are looking for a true vocation - a path that brings together their God-given gifts and skills and the needs of the world around them. Here, they find it.
MVNU is a supportive, Christ-centered academic community where students can find belonging, explore new experiences, and expand their perspectives. We are intentionally focused on academic excellence, discipleship and service to others, shaping servant leaders who then confidently step into the world ready to make an impact.
At MVNU, our students deepen the roots of their faith and cultivate their own sense of identity as they grow alongside their peers. Through diverse learning experiences on and off campus, they widen their understanding of the world and develop the critical thinking and problem-solving skills to challenge the status quo. We equip our students to succeed in life – wherever God may lead them.
Brand Themes
These themes should be consistently present throughout the stories we tell as MVNU. Not every asset or conversation will include all of them, but these ideas should be represented in our communications across the board. They can also be a good reference point for whether or not a piece of content suits the brand. If it does not tie into one or more of these themes, it may not be on brand.
MEANING AND MOMENTUM
At MVNU, students cultivate meaning and momentum for their lives, driven by a deepening faith in Christ and desire to serve Him. We equip students to do this by prioritizing intentional community, discipleship, diverse learning experiences, and academic excellence, leading them to a vocation that aligns their passions and gifts with the path to which God is calling them.
LEARNING FOR LIFE
We prepare our students for life by equipping them with the skills and passion to make an impact, expand their perspectives, and disrupt the status quo. Our students are challenged and sharpened through academic excellence, and they experience mentorship and guidance from faculty who truly care about their success.
CHARACTER IN CHRIST
Spiritual formation is foundational to everything we do. Christian virtues and ethical reasoning make up the lens through which we teach, the guiding principles of our leadership, and the culture of our community. Through these experiences our students become more like Christ, emulating His character as they impact those around them.
SERVICE FOR IMPACT
Spiritual formation is foundational to everything we do. Christian virtues and ethical reasoning make up the lens through which we teach, the guiding principles of our leadership, and the culture of our community. Through these experiences our students become more like Christ, emulating His character as they impact those around them.
CONNECTION IN COMMUNITY
We cultivate authentic, Christ-centered community to invigorate our students and send them out with love from MVNU. Every student deserves to feel belonging, and we nurture that environment here. We spur one another on in faith, and we support each other in hard times. We center our community around Christ, and the rest follows.
Brand Visual Identity
Logo + Icon Usage
It’s important that we are consistent in the use of our logo and stay within these guidelines to continue to build brand equity and integrity. Our logo must be resized proportionally, never stretched, must maintain its elements precisely and must remain true to the approved color palette.
Please mind the minimum print sizing for logos (shown right). Icon should be no shorter than .3” in height while logos with type should be no shorter than 1.5” in width.
Logo + Icon Usage
Unity
#002855
Pantone
291
CMYK
100/89/37/35
RGB
0/40/85
Purpose
#FFFFFF
Pantone
-
CMYK
0/0/0/0
RGB
255/255/255
Expand
#00A9E0
Pantone
2995
CMYK
73/15/1/0
RGB
0/169/224
Drive
#046A38
Pantone
349
CMYK
90/33/97/25
RGB
4/106/56
Explore
#F1C400
Pantone
7406
CMYK
6/21/100/0
RGB
241/196/0
Typography
DIN is our primary typeface and should be used by default. Use Bold and Demi for headlines and subheads. Regular is used for body copy. Sentient is an alternative font used designated for print and formal cases. Please refer to official brand guidelines for in-depth instructions and context for applying the selected fonts.
PRIMARY TYPEFACE
DIN
AaBb
ALTERNATIVE TYPEFACE
Sentient
AaBb
Eyebrow (Bold, all-caps, tracking set to 100)
Eyebrow (Bold, all-caps, tracking set to 100)
ABOUT US
Header (Bold)
Meaning and Momentum Can Change the World
Sub-Headline (Demi)
You belong here.
Body (Regular)
This is an example paragraph full of placeholder text. Its purpose is to give you an example of how the brand's type system will work together.
Call to Action Button (Bold)
Athletic Brand
Logo + Icon Usage
The MVNU athletic marks were designed to create a consistent visual identity for the MVNU Athletics department. These marks should not be changed or altered in any way.
There are also secondary marks and alternate colorways to choose from to supplement various collateral pieces and applications. All of the MVNU athletic marks are shown in full color here. Full color is always the preferred use.
This brand system exists to ensure a clear and consistent brand image wherever and whenever MVNU Athletics is represented in print, digital or apparel formats. Requests for exceptions or interpretations should be submitted directly to the marketing department.
For a thorough explanation of the athletic brand system, view the full brand guidelines below.
Contact Us
Samantha Scoles
Executive Director of Marketing
740-397-9000 ext. 4347
samscoles@mvnu.edu
Ben Eash
Creative Director
740-397-9000 ext. 4345
beneash@mvnu.edu
Liz Stroop
Project Manager
740-397-9000 ext. 4313
estroop@mvnu.edu
Katelynn Mast
Web and Digital Strategist
740-397-9000 ext. 4342
katmabe@mvnu.edu
Joe Huddleston
Communications Specialist
740-397-9000 ext. 4344
joshuddleston@mvnu.edu
Keylor Vega León
Photographer/Videographer
740-397-9000 ext. 4343
keyvegaleon@mvnu.edu
Dana Pettit
Digital Content & Social Media
740-397-9000 ext. 4346
danpettit@mvnu.edu