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Digital Marketing (BBA)

Empower Your Marketing Career with MVNU's Online Bachelor of Business Administration (BBA) in Digital Marketing

Multiple classes are offered throughout the year. Apply today to be ready for the next class!

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Online Digital Marketing Degree Programs

The online digital marketing degree at MVNU teaches students how to strategize and scale businesses ranging from small start-ups to large corporations. The BBA in Digital Marketing program prepares students to immediately impact their organizations by enhancing brand awareness and sales. Digital marketers are pioneers in their field as they continually implement newer technologies and better optimize marketing campaigns. Students who study for their digital marketing bachelor's degree online have the opportunity to compete on a global scale by leading marketing campaigns in industries of their choice.

By studying digital marketing at MVNU, students can carve out a niche for themselves in an expansive industry that can include search engine optimization marketing, social media, pay-per-click, lead generation, and more. This program is designed to complement the general marketing curriculum to provide students with a well-rounded foundation and emphasis on real-world applications. Our online Digital Marketing program courses run for 5 to 8 weeks and help students gain essential skills such as collecting and utilizing data to tackle complex marketing campaigns.

Classes Start Every Month Throughout The Year

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Tuition & Cost

$398 per credit hour

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Program Length

26 months*

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Total Credit Hours


*Based on students beginning the program with 56 transferable credit hours and only needing the program-specific classes. Time to completion varies based on individual student circumstances and previous college experience.

**30 credit hours of the program must be completed at MVNU. Other restrictions apply. Please contact our Enrollment Team for additional information.

Concentration Courses

Courses you might take

Building upon 40 credit hours of traditional business coursework, the fifteen (15) credit hours of Digital Marketing Core courses cover web analytics, social media targetting, identifying user intent to maximize digital marketing campaigns, and optimizing existing email campaigns to achieve top-of-funnel level growth.

  • Social Media Marketing
  • Email Marketiing
  • SEO and SEM
  • Digital Marketing Analytics
  • Digital Marketing Viral and Organic Growth

Curriculum stats/highlights

All online BBA students selecting the Online Digital Marketing major must complete at least


total credit hours; 56 general education credit hours, all requirements for the business program, all requirements for the major, and 39 upper division credit hours. Many courses fulfill more than one requirement so most majors can be completed within the 120 credit hour minimum.

Students may be able fulfill their general education or elective class requirements by transferring previously earned undergraduate credits or applying Prior Learning credits gained through job or military training. In these cases, students may be able to complete this online degree in Digital Marketing in as few as 21 months.

Students may be able fulfill their general education or elective class requirements by transferring previously earned undergraduate credits or applying Prior Learning credits gained through job or military training. In these cases, students may be able to complete this online degree in criminal justice in as few as 21 months.

Additional Courses

Digital Marketing, BBA Required Courses (55 hours) Credit Hours
Student Success Strategies 1
Spreadsheets for Leaders 3
Management and Leadership Techniques 3
Microeconomics 3
Macroeconomics 3
Organizational Behavior 3
Business Accounting 3
Business Marketing 3
Business Statistics 3
Business Finance 3
Global Perspectives in Business 3
Business Ethics and Law 3
Managing Human Resources 3
Strategic Planning 3
Social Media Marketing 3
Email Marketing 3
SEO and SEM 3
Digital Marketing Analytics 3
Digital Marketing-Viral and Organic Growth 3
Total Program Hours 55

*The Bachelor of Business Administration will have select classes taught online by the Lower Cost Models for Independent Colleges Consortium (LCMC), taught by industry-leading experts who mostly have ivy league degrees and fortune 500 experience. 

Because many undergraduate business students aim long term to earn a Master of Business Administration (MBA), MVNU offers the option of earning dual-graduate credit. As one way to partially complete the degree’s upper division coursework, students meeting certain GPA requirements may take up to six (6) credits of 6000-level business classes.

How much will it all cost?

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Credit Hours


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Financial Aid

Apply for scholarships, loans, grants, and tuition reimbursement.

Career-Focused Coursework

Too often, traditional marketing programs leave students unprepared for the demands of successful marketing in a digital world. In contrast, our program focuses on SEO, SEM, content and social media marketing, web analytics, and email marketing methods — critical skills many firms look for in prospective employees. MVNU students have an opportunity to gain strong career competencies and graduate with the ability to find success in several in-demand jobs.

Courses span 5 to 8 weeks and can prepare students to:

  • Understand web-based marketing channels
  • Evaluate potential marketing opportunities
  • Implement a marketing campaign and analyze its performance
  • Create compelling B2B and B2C marketing copy
  • Gain basic visual content creation knowledge for social media and other channels
  • Develop marketing-specific critical-thinking and problem-solving skills
  • Effectively communicate digital marketing solutions to an audience
  • Learn what drives consumer behavior online

Careers In Digital Marketing

As an ever-growing industry, there are many ways to begin a thriving career in the world of digital marketing. Business owners are continually searching for new ways to leave their mark on the digital landscape, from large companies to growing shops and firms. This provides a vast window of opportunity for agencies to invest in graduates who can effectively boost brand visibility and gain a competitive edge through modern marketing strategies.

Job Outlook

According to the Bureau of Labor Statistics, marketing managers have the potential to earn a median salary of up to $135,900 per year. The industry is expected to grow 6% throughout the next 10 years, a rate that's faster than average. Due to the ever-changing technology and business models in this field, MVNU graduates with a digital marketing degree can take the fundamental skills they've learned and apply them in innovative ways throughout their careers.

College Guide


“Should I go back to school?” It’s a big question, but it may be one worth asking. Going back to school as an adult can be one of the best decisions you make, but how can you be sure it is the right move for you right now? Weigh your options and determine if going back to college makes sense by answering these important questions.

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