Online Bachelor of Business Administration (BBA) in Marketing
The online Bachelor of Business Administration (BBA) in Marketing degree targets the promotional and advertising aspects of organizational growth and sales, providing you with a well-rounded education that combines traditional principles and modern concepts with Mount Vernon Nazarene University’s Christ-like worldview.
The 100% online format allows for greater flexibility when it comes to finishing a bachelor’s degree or acquiring specialized, career-enhancing skills, making the program ideal for working professionals.
One of four possible extended majors for the online BBA degree, Marketing prepares you for sales, advertising, market research, or promotional roles in corporate, government, non-profit, and ministry environments. This highly focused portion takes a holistic approach that is grounded in traditional marketing theories yet heavily factors in today’s digital, dynamic world.
Marketing Degree Highlights
A marketing degree, especially one from an intentionally Christian university, can help you stand out in a competitive job market. Our accelerated online program can be completed anytime, anywhere.
Tuition & Cost
$398 per credit hour*
Program Length
26 months*
Total Credit Hours
55*
*Based on students beginning the program with 56 transferable credit hours and only needing the program-specific classes. Time to completion varies based on individual student circumstances and previous college experience.
**30 credit hours of the program must be completed at MVNU. Other restrictions apply. Please contact our Enrollment Team for additional information.
Marketing Curriculum
Courses you might take
BBA 101
Personal Selling
A study of planning, organizing, developing, directing, controlling, and evaluating the sales force. Special emphasis is given to ethical implications of sales management.
BBA 201
Advertising and Promotion
A study of advertising methods used for promotion of products and services by organizations.
BBA 301
Marketing Research
An introduction to the practical concepts used to develop and implement marketing strategies. Special emphasis is given to an overview of marketing and strategies for product, pricing, advertising, promotion, and distribution channels.
Curriculum stats/highlights
Additional Courses
| BBA in Marketing Core Curriculum | Credit Hours |
| Student Success Strategies | 1 |
| Spreadsheets for Leaders | 3 |
| Management and Leadership Techniques | 3 |
| Microeconomics | 3 |
| Macroeconomics | 3 |
| Organizational Behavior | 3 |
| Business Accounting | 3 |
| Business Marketing | 3 |
| Business Statistics | 3 |
| Business Finance | 3 |
| Global Perspectives in Business | 3 |
| Business Ethics and Law | 3 |
| Managing Human Resources | 3 |
| Strategic Planning | 3 |
| Marketing Management | 3 |
| Personal Selling | 3 |
| Advertisements and Promotion | 3 |
| Marketing Strategy | 3 |
| Marketing Research | 3 |
| Total BBA in Marketing Core Hours | 55 |
Students must start the BBA in Marketing Core curriculum with Personal Development and Research Skills and finish with Strategic Planning, maintaining a cumulative 2.5 GPA throughout, and earning no course grade less than “C-”. For any final course grade lower than “C-,” students must repeat the class until achieving at least a “C-”.
Factoring in many students’ long-term aspirations, MVNU offers the option of earning dual-graduate credit. Students meeting certain GPA requirements may take up to six (6) credit hours of 6000-level business courses, which fulfill part of the BBA’s upper division coursework requirement and can later be applied toward a Master of Business Administration (MBA) degree. Learn more about how dual-graduate credit works.
MARKETING CONCENTRATION COURSES
Along with 40 credit hours of traditional business coursework, students must complete fifteen (15) credit hours of marketing-centric subjects covering the field’s creative, storytelling, and analytical aspects:
- MARKETING MANAGEMENT
- PERSONAL SELLING
- ADVERTISING AND PROMOTION
- MARKETING STRATEGY
- MARKETING RESEARCH
How much will a Marketing Degree cost?
Tuition
$21,857
Credit Hours
55
Financial Aid
Apply for scholarships, loans, grants, and tuition reimbursement.
Get the Facts
Top 3 Best Online Business Programs in 2018 by Affordable Colleges Online
+8%
Job Growth for Advertising, Promotions, and Marketing Managers
+6%
Job growth for PR Specialists
$132,620
Average income for Marketing Managers
Careers in Marketing
Marketing careers involve analyzing and appealing to customer bases at local, regional, or national levels. These roles may entail gathering and examining customer information, market conditions, or competitors for research; developing campaigns around this data; or coming up with innovative strategies to increase sales.
Due to the shift from print-based advertising to digital media over the past 20 years, marketing occupations have experienced a significant degree of growth—and based on figures from the Bureau of Labor Statistics, this trend won’t be reaching a plateau any time soon.
With a marketing degree, you can pursue exciting careers in:
- Marketing
- Advertising
- Public Relations
- Communications
- Account Management
- Consulting
IS GOING BACK TO COLLEGE RIGHT FOR YOU?
“Should I go back to school?” It’s a big question, but it may be one worth asking. Going back to school as an adult can be one of the best decisions you make, but how can you be sure it is the right move for you right now? Weigh your options and determine if going back to college makes sense by answering these important questions.
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