Marketing Program Highlights
As a Business Administration major at Mount Vernon Nazarene University, you will gain real-world experience through an internship and have access to institutional connections with business leaders in the Columbus region and beyond, including local business firms, public and private companies, and financial institutions.
A strong emphasis is placed on the connection between biblical, Judeo-Christian principles and business. We’re invested in helping you develop an ethical framework that will shape your approach in whatever aspect of business you create a career.
Our travel and study-abroad programs offer opportunities to grow in your faith while experiencing new cultures and serving communities both across the U.S. and internationally. Through these experiences, you’ll deepen your compassion, explore your calling, and build meaningful skills for your résumé. For example, the Belize Clean Water Coalition partners with MVNU students to address unsafe drinking water in three villages in Belize, where business students travel to educate children and adults on the importance of clean water and sustainable practices.
Why Choose MVNU
MVNU's Marketing (BS) program prepares students to turn creativity and strategy into impactful careers in one of the world’s most in-demand fields. Marketing plays a critical role in the success of every business, product, and brand, making it a reliable and versatile profession. Through MVNU’s program, students gain a strong foundation in sales, advertising, and brand strategy while developing practical skills that employers value in today’s competitive marketplace.
In addition to core marketing principles, students learn digital marketing, web design, consumer behavior analysis, market research, and operations management. The program emphasizes understanding target audiences and identifying the key connections between customers and products to build effective campaigns. Graduates leave equipped to pursue careers in advertising, social media management, brand development, and beyond, with the knowledge and experience needed to drive real business results.
Course Descriptions
Browse the course descriptions to explore your program’s classes.
Financial Aid & Costs
Discover the financial aid opportunities available to help make an MVNU education affordable.
Student Support
The Center for Student Success helps you build skills and succeed academically.
Meet Our Marketing Faculty
Professors in MVNU's Marketing (BS) program are experienced professionals who actively engage students in real-world marketing strategies and campaigns while staying current with the latest industry practices.
International Business Institute
Study abroad and gain hands-on experience in global markets across Europe, Asia, and beyond.
The International Business Institute is designed to give students in economics, business management, and related areas a distinctive opportunity for a term of study that incorporates the international dimension of these fields in an experiential context overseas. The program is ten weeks in length and includes periods of residence in key locations as well as coordinated visits and presentations in the major political and economic centers of Russia, The European Union, India, and China.
Take a closer look at MVNU without leaving home. Our virtual tour lets you explore campus, step inside buildings, and get a feel for student life at your own pace. Start exploring today!
What Can You Do With A Marketing Degree?
A Marketing (BS) degree from MVNU prepares you for dynamic, creative, and strategic careers in today’s fast-moving marketplace.
- Marketing coordinator or brand specialist
- Digital marketing strategist or social media manager
- Advertising or promotions professional
- Sales representative or account manager
- Market research analyst or consumer insights specialist
- Public relations or communications professional
- Content creator or marketing copywriter
MVNU Marketing graduates pursue careers with corporations, agencies, nonprofits, and ministry organizations; some launch their own businesses, while others continue their education through graduate programs.
If you’re interested in going on to earn your MBA, you can complete coursework during your undergraduate studies with our 4+1 MBA program, obtaining both a bachelor’s degree and a master’s degree in only five years.
Check these majors out, too
Management
Learn the best ways to manage and lead individuals, teams, and organizations for success.
Finance
Bring a deep understanding of finance to corporations, nonprofits, and families and help drive better decision-making.
Business Administration
Get a broad-based, flexible, faith-based education that can be applied in virtually all areas of industry.
Still exploring your options? Discover all the undergraduate majors available at MVNU and find the program that fits your passions and goals.