Is Digital Marketing a Good Career?

Given the rise of online platforms and capabilities in just about every area of work and life, digital marketing has become a prominent field in business today. Organizations across every industry use the internet to promote their products and services, making now an exciting time to pursue a career in digital marketing.

Is Digital Marketing a Good Career? Yes!

There are several reasons digital marketing is an attractive career choice. Whether you’re considering a career change or just beginning to explore your career options, digital marketing may be an excellent match with your interests, skills, and career goals.

Here are 4l reasons to answer yes to the question, “Is digital marketing a good career?”:

1. A Dynamic, Evolving Field

Because digital marketing relies on the internet to help brands engage their existing and prospective customers, it continues to evolve alongside advancements in digital technologies related to social media, email, and online search. In a Hubspot survey, 80 percent of marketing professionals said the industry has changed more in the past three years than in the last 50.

Digital marketing is constantly changing, and anyone working in this field can expect plentiful opportunities to learn about the newest technologies and strategies for reaching customers through the internet. You’ll gain exposure to the latest trends and techniques, from video marketing to marketing in the metaverse.

2. A Chance to Do What You Love

If you want a career that offers opportunities to combine your creativity and technical knowledge, then digital marketing may be an excellent fit. In addition to gaining mastery of digital marketing techniques and platforms, you’ll also perform work that exercises your skills in designing, writing, and understanding customer behavior. You’ll also sharpen your soft skills in communication, teamwork, and problem-solving.

3. An Excellent Job Outlook

Across all of marketing, there is high demand for professionals with the skills and experience to help organizations connect with their customers. According to the Bureau of Labor Statistics, overall employment of advertising, promotions, and marketing managers is projected to grow 10 percent through 2031—twice as fast as the average for all occupations.

For individuals in digital marketing, the job outlook may be even stronger than traditional marketing roles. Organizations increasingly seek professionals who can boost their views, clicks, and follows across their websites, email, and social media channels.

4. Lucrative Earning Potential

Digital marketing skills are in high demand, so many organizations offer competitive compensation to attract and retain digital marketing talent. Keep in mind that like any career, your earning potential can vary depending on your education, experience level, industry, and location. However, you can expect a strong salary trajectory as you acquire new skills, experience, and education.

According to ZipRecruiter, top-paying digital marketing roles pay as much as $160,000 per year. Here are some of the salary ranges ZipRecruiter identified based on job postings in 2023:

• Digital marketing lead: $79,000-$160,000 per year
• Digital strategy manager: $83,500-$116,000 per year
• Digital media manager: $65,000-$93,000 per year
• Digital content marketing manager: $57,500-$92,000 per year

Digital Marketing Career Opportunities

Digital marketing is a broad field that offers many career paths. Whether organizations use B2B, B2C, or another kind of marketing strategy, they rely on digital marketing professionals to help them grow and measure customer engagement across a variety of channels, including:

• Websites and blog posts
• Social media
• Email
• Paid search and advertising
• Video

Given the many opportunities to increase awareness, engage customers, and drive sales, digital marketing jobs can fall into several different categories. When considering digital marketing as a career, you may opt to become a generalist or specialize in a particular area, such as search engine optimization (SEO), social media, or email marketing.

Potential roles you could pursue include:

• Digital marketing specialist
• SEO specialist
• Content strategist
• Social media marketer
• Email marketer
• Market research analyst
• UX designer

Additionally, if you like the idea of having more flexibility to determine where you work, when, and the projects you work on, you can also consider self-employment. According to Upwork research, 58 percent of marketing professionals are freelancers. In addition to offering opportunities to work with different kinds of organizations, freelancing can also be quite lucrative. According to Indeed, freelance marketers earn between $50 and $200 per hour.

Education Programs to Help Build a Marketing Career

When considering a career in digital marketing, an excellent place to start is your education. The right marketing degree program will build your knowledge of marketing principles and best practices, so you can hit the ground running once you enter (or re-enter) the job market.

MVNU Online offers undergraduate and graduate marketing degree programs designed to help working adults gain the knowledge and skills necessary for a successful marketing career.

If you’re just starting out, consider the BBA in Digital Marketing at MVNU Online. You’ll learn how to design and monitor digital marketing campaigns, perform market research, and use web analytics to help organizations build awareness and sales. In addition to business administration coursework in areas such as economics, management, and finance, you’ll delve into real-world digital marketing fundamentals with the following major-specific courses:

• Social Media Marketing
• Email Marketing
• SEO and SEM
• Digital Marketing Analytics
• Digital Marketing Viral and Organic Growth

If you already have a bachelor’s degree or are making a change from another career, you may be a great fit for MVNU Online’s MBA in Marketing Program. This degree program combines the MBA curriculum with advanced marketing coursework, covering marketing strategy, research, and planning. Upon completing the 19-month program, you’ll be positioned to pursue higher-level marketing roles, including those at the director and chief marketing officer (CMO) level.

Whatever degree program you choose, you will gain a comprehensive learning experience and many opportunities to network with other committed adult learners. MVNU Online’s marketing degree programs feature career-focused coursework you can apply immediately in the real world. The programs are delivered entirely online, offering you the flexibility to continue your education while you work and manage other life responsibilities.