What Can You Do with a Marketing Degree?

Marketing professionals help businesses connect with their customers and increase sales revenue, making marketing one of the most valuable functions within any organization. With a broad array of marketing channels available, including social media, email, and public relations, you can pursue several marketing career paths in almost any industry.

If you’re considering a marketing degree at the undergraduate or graduate level, explore the possibilities and discover how your degree will expand your skill set and career growth.

Top Professional Roles for Marketing Majors

If you’ve been wondering what you can do with a marketing degree, the answer depends on you as much as it does on the job market. Many career opportunities are available, but the marketing roles you pursue should match your skills and interests. For example, a digital marketing career might be ideal if you’re interested in how email and social media marketing influence customer buying decisions. Conversely, traditional marketing may be the path for you if you’re more interested in direct mail, billboard, and radio marketing channels. Fortunately, no matter the path you choose, you can pursue various careers in marketing and advertising.

Job options for marketing graduates include the following:

1. Advertising and Promotions Manager

Create and execute advertising programs, including creating strategies for brand awareness, managing promotional campaigns, and negotiating advertising contracts. Per the Bureau of Labor Statistics (BLS), advertising and promotions managers earned a median annual pay of $131,870 in 2023.

2. Market Research Analyst

Collect and analyze data on consumer behavior, competitors, and potential marketing opportunities for customer segments. Provide recommendations to support sales and marketing decisions. According to the BLS, the 2023 median annual wage for market research analysts was $74,680.

3. Digital Marketing Specialist

Develop and execute online marketing campaigns in areas such as search engine optimization (SEO), pay-per-click (PPC), email, and social media. According to Zippia, the average annual salary for digital marketing specialists is $60,359.

4. Public Relations (PR) Manager

Manage communication strategies and media relations to build and maintain an organization’s reputation. According to the BLS, public relations (PR) managers earned a 2023 median salary of $134,760.

5. Marketing Manager

Oversee marketing teams and campaigns across a variety of channels and partner with product and sales teams to drive organizational revenue growth. Per the BLS, the 2023 median pay for marketing managers was $157,620.

6. Product Marketing Manager

Help organizations position their products to meet the needs of current and prospective buyers. Per the Product Marketing Alliance, product marketing managers earned an average total compensation of $162,649 in 2023.

Benefits of Pursuing a Marketing Degree and Career

If you’ve been considering marketing degree career paths, you likely zeroed in on the many benefits marketing roles can offer to your personal and professional development.

With a marketing degree to propel your career, you can enjoy the following advantages:

Competitive pay: As discussed above, you can pursue a range of high-paying jobs with a marketing degree. Although your earning potential will vary according to job duties, years of experience, and other factors, your education level is also critical. Research has found that earning potential rises with each level of education you pursue.
Healthy job outlook: Marketing professionals continue to be in demand across industries, resulting in an estimated 7 percent growth through 2032—much faster than the 3 percent growth rate for all other positions.
Flexibility: Many marketing roles, especially those focused on digital marketing channels, can be performed in an office or remotely.
Skill development: From AI to the latest marketing analytics, marketing constantly evolves and leverages new tools and technology. Additionally, marketing roles offer opportunities to expand your soft skills in communication, problem-solving, creativity, and problem-solving.
Diverse career paths: You can become a marketing generalist or specialize in a specific area, including event marketing, content development, advertising, or marketing research.

Types of Marketing Degrees to Consider

Although you can pursue some marketing roles with a degree in a different major, a marketing degree offers the best opportunity to get a comprehensive education in current marketing best practices. Furthermore, bachelor’s and master’s degrees in marketing offer relevant knowledge and skills to help you pursue a variety of marketing roles, right up to and including chief marketing officer (CMO).

MVNU Online offers three distinct marketing degrees, all delivered in a 100 percent online, asynchronous environment. Each career-focused program offers rigorous coursework, a supportive learning community, and the flexibility working adult learners need in a degree program. Program options include:

Bachelor of Business Administration (BBA) in Marketing

The online Bachelor of Business Administration (BBA) in Marketing degree from MVNU Online equips students with fundamental business skills combined with marketing-centric coursework in the following areas:

Marketing Management
Personal Selling
Advertising and Promotion
Marketing Strategy
Marketing Research

Bachelor of Business Administration (BBA) in Digital Marketing

The BBA in Digital Marketing delivers a traditional business curriculum alongside digital marketing coursework, covering areas such as SEO, content and social media marketing, email marketing, and data analytics. You’ll learn how to build and optimize digital marketing campaigns and develop practical skills you can apply in consumer and business-to-business (B2B) organizations.

Master of Business Administration (MBA) in Marketing

The online Master of Business Administration (MBA) in Marketing is for those who have already completed a bachelor’s degree and want a traditional MBA education combined with marketing coursework. Whether you’re new to the marketing field or already possess an undergraduate marketing degree, the MBA in Marketing offers many opportunities to discover new trends in marketing strategy and leadership. The program is typically 19 months long, but you can take two classes at a time and complete the program in 11-15 months.